Wednesday, October 14, 2009



Price

RM50 (Negotiable)

Author

Frank Wood
Alan Sangster

ISBN-10

0273681494

ISBN-13

9780273681496

Condition

Second hand, Good condition

Description

Every year, thousands of students rely on Frank Wood's best-selling books to help them pass their accountancy exams. Business Accounting Volume 1is the world's best-selling textbook on bookkeeping and accounting. Now in its tenth edition, it has become the standard introductory text for accounting students and professionals alike.New to this edition: *Over 120 brand new review questions for exam practice *Coverage of International Accounting Standards 2005 *Additional and updated worked examples for areas of difficulty *Treatment of VAT for companies operating within the United Kingdom *Expanded introduction to the language and history of accounting Features: *Easy-to-follow explanations of contemporary accounting practice, including double entry bookkeeping and the preparation of financial statements *Clear and logical progression through topics *Activities designed to reinforce your understanding of key concepts *Over 300 review questions, including past Examination Board questions *100 multiple choice questions with answers *Regularly-updated companion website including further self-test questions and accounting standards updates Business Accounting Volume 1 is used on a wide variety of courses in accounting and business, both at secondary and tertiary level and for those studying for professional qualifications.
'A classic textbook that has set thousands of students on a straight path since it was first published, Wood & Sangster's Business Accounting can be recommended without reservation to all accounting students.' Dr George Iatridis, University of Athens, Greece and University of Manchester 'I highly recommend Business Accounting because it is clear and direct to the point, which makes it easy for students to understand. This is especially true for students who want to study accounting for the first time or have little knowledge of the accounting subject.' Caroline Teh, Inti College, Malaysia.




Price

RM50 (Negotiable)

Author

Barry Render
Ralph M.Stair,JR
Michael E.Hanna

ISBN-10

0131971026

ISBN-13

9780131971028

Condition

Second hand, Good condition

Description

New To This Edition

Cohesive Treatment of Decision Models

All models for decision theory have been combined into one chapter. Decision trees and utility theory are now presented along with decision tables.

New Chapter on Regression Analysis

This includes simple linear regression, multiple regression, and a brief discussion of nonlinear regression. Statistical inference on the overall model is presented. Other topics include dummy or indicator variables, model building, and cautions and pitfalls of using regression analysis.

Expanded Coverage of Forecasting

The forecasting chapter has been expanded to include the additive approach to decomposition. Dummy variables are used in regression models to incorporate seasonal variations into the forecasts.

Enhanced Inventory Chapter

Now includes just-in-time (JIT), materials requirements planning (MRP), and enterprise resource planning (ERP) to provide a more complete introduction to inventory models in one chapter.

CD-ROM MODULES

To streamline the book, six topics are contained in modules available on the student CD-ROM included with the book. The six modules are:

  • Analytic Hierarchy Process
  • Dynamic Programming
  • Decision Theory and the Normal Distribution
  • Game Theory
  • Mathematical Tools: Matrices and Determinants
  • Calculus-Based Optimization

Economics (5th Edition)



Price

RM50 (Negotiable)

Author

John Sloman

ISBN-10

0273655744

ISBN-13

9780273655749

Condition

Second hand, Good condition

Description

This new edition has been thoroughly revised and updated, with several new features added. It still has one overriding aim: to make the subject of economics exciting, relevant and clear to understand. John Sloman achieves this by combining a straightforward and direct writing style with a wealth of contemporary examples and case studies that bring economic theory alive. These features have made this book the most successful European-originated introduction to economics.



Friday, October 9, 2009

Services Marketing



Price

RM50 (Negotiable)

Author

David L.Kurtz
Kenneth E.Clow

ISBN-10

0471180343

ISBN-13

9780471180340

Condition

Second hand, Good condition

Description

Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned.




Thursday, October 8, 2009

Retailing (5th Edition)



Price

RM50 (Negotiable)

Author

Dunne Lusch

ISBN-10

0324225245

ISBN-13

97803244225242

Condition

Second hand, Good condition

Description

This 5th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world’s economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.



The Art Of Public Speaking (9th Edition)



Price

RM50 (Negotiable)

Author

Stephen E. Lucas

ISBN-10

0071106928

ISBN-13

9780071106924

Condition

Second hand, Good condition





Price

RM50 (Negotiable)

Author

Mark W.Johnston
Greg W.Marshall

ISBN-10

0071116052

ISBN-13

9780071116053

Condition

Second hand, Good condition

Description

The primary goal of Sales Force Management, 8e is to offer students the most comprehensive, up-to-date, and integrated overview of the theory, research, and management practices relevant to sales management. In revising the book we continue to focus on creating a book that enables students to take the wealth of information available and apply it to real world sales management problems and opportunities. The Eighth Edition, like the others before it, showcases how real managers use current theory and research in their own organizations. By identifying recent practices, applications, and the use of state-of-the-art technologies this edition combines in one source real world sales management best practices with cutting edge research and theory. Instructors will find that they are proud to present the information and approach to sales management within the Eighth Edition to both undergraduate and graduate business students, as it captures the essence of what it means to be a successful sales manager in the customer relationship era...



 

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