AZIE BOOK STORE

Price

RM50 (Negotiable)

Author

Bert Rosenbloom

ISBN-10

0324186932

ISBN-13

9780324186932

Condition

Second hand, Good condition

Description

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edittion reflects global, socio-cultural andtechnological changes that have taken place within the industry.