AZIE BOOK STORE

Price

RM50 (Negotiable)

Author

Philip Kotler
Kevin Lane Keller
Swee Hoon Ang
Siew Meng Leong
Ching Tiong Tan

ISBN-10

0131982621

ISBN-13

9780131982628

Condition

Second hand, Good condition

Description

A comprehensive text on marketing strategies and market management at all levels with special reference to the current economic scene in Asia. Principles, practice and new developments in IT and social perception are set out for both the student and working manager/planner. This updated edition contains a new chapter on marketing in the the new economy.